MJ — Business-first engineering
I build revenue-driving digital products that scale.
I help growth-focused teams launch faster, convert more users, and reduce operating costs with modern web and mobile platforms built for scale.
How I help
Business outcomes you can measure
Every engagement is built to improve revenue, reduce risk, and give your team more momentum.
Faster time to market
Launch in weeks, not months. I streamline product delivery to capture revenue sooner.
Scalable architecture
Systems that grow with demand, so you can scale without costly rebuilds.
Automation & cost reduction
Operational workflows that remove manual effort and lower support costs.
Conversion-focused UX
Design decisions backed by metrics to increase sign-ups and paid upgrades.
Cloud-ready delivery
Reliable deployment, monitoring, and DevOps so your product stays live and fast.
What I build
Recent outcomes for growing businesses
Every project is shaped around results, from faster conversion to lower operational costs.
B2B SaaS Onboarding Overhaul
Problem: Trial-to-paid conversion stalled after onboarding, limiting ARR growth.
Solution: Redesigned onboarding flow, introduced guided setup, and optimized activation milestones.
- 37% increase in trial-to-paid conversion
- 21% reduction in onboarding drop-off
- Deployment time cut from 30 to 8 minutes
Marketplace Growth Platform
Problem: Slow search experience and inconsistent listing data were hurting conversions.
Solution: Rebuilt the marketplace experience with structured data, faster search, and mobile-first UX.
- 45% faster search response time
- 28% lift in listing inquiries
- Operational workload reduced by 32%
Subscription Analytics Dashboard
Problem: Leadership lacked real-time KPI visibility, delaying product decisions.
Solution: Delivered a self-serve analytics suite with automated reporting and alerts.
- Daily reporting time reduced from 4 hours to 20 minutes
- 90% adoption across teams in 2 weeks
- Improved decision cadence by 3x
Mobile-First Customer Portal
Problem: Customers struggled to manage their plans on mobile, increasing support tickets.
Solution: Created a responsive portal with streamlined account flows and self-serve support.
- 52% reduction in support tickets
- 33% increase in self-serve actions
- NPS improved from 42 to 61
Why trust me
A partner who stays accountable to results
Clients rely on me for strategic clarity, reliable execution, and business impact.
“Mustapha delivered a launch-ready platform in half the expected time and drove measurable revenue lifts within the first month.”
Sarah Coleman
VP Growth, Momentum SaaS
“The new marketplace experience doubled our lead quality and removed so much manual work for our ops team.”
Omar Benali
Head of Product, Gridline Logistics
“Clear communication, reliable delivery, and a product that customers actually love using. Exactly what we needed.”
Lena Hart
Founder, Northwind Health
Credibility at every step
I prioritize reliability, transparency, and fast decision-making so leadership teams can move with confidence.
- 5+ years delivering product outcomes for founders and growth leaders.
- Clear, proactive communication with weekly updates and decision logs.
- Reliable delivery backed by QA, monitoring, and production readiness.
Services
Engagements built around outcomes
Choose the level of support that matches your growth goals.
Essential
From 1,000€
A high-impact digital foundation designed to establish your brand and capture leads efficiently.
- 1–5 Responsive pages
- Custom brand integration
- Lead generation form
- Domain & Hosting setup
- Basic SEO setup
- Performance optimization
Standard
From 2,500€
A scalable solution for growing businesses requiring full content control and search engine visibility.
- Up to 10 Bespoke pages
- Custom brand integration
- Content Management System (CMS)
- Advanced SEO optimization
- Blog or dynamic content support
- Analytics & tracking integration
Premium
From 5,000€
An enterprise-grade package including custom functionality and professional asset production.
- Unlimited technical pages
- Advanced Workflows & Scalability
- High-performance architecture (caching, CDN, optimization)
- Security hardening & backups
- Priority support & maintenance
- Dedicated strategy consultation
About
Business-first product engineering
I partner with growth-minded teams to deliver products that generate revenue, reduce costs, and create a premium customer experience. With 5+ years in full-stack development, I align every technical decision to measurable outcomes.
What you can expect
- Aligned with ROI goals from day one
- Proactive communication and delivery cadence
- Experience across SaaS, marketplaces, and internal tools